With experience spanning across the Australian and European markets, Louisa possesses a deep understanding of the power of data, purpose and creativity in shaping long-term social strategies that work. She has expertise in brand strategy, audience segmentation, trend forecasting and creative testing with an acute eye for innovation. Louisa crafts brand and digital strategies that drive positive behavioural change. She has developed digital strategies for clients including the Department of Education and Training, Respect Victoria, Study Melbourne and the Australian Financial Complaints Authority. Louisa holds a Bachelor of Arts, majoring in International Relations from Monash University and a Masters Degree in Brand Strategy and Marketing from Sup de Pub in Paris.
