Lauren Everett

Lauren is a media relations specialist who is passionate about using public relations to help communities understand complex issues that initiate positive social change. Having worked across a range of research led consumer and not-for-profit campaigns for clients including the Dylan Alcott Foundation and Victoria University, Lauren is experienced in transforming research into compelling stories that will engage media and connect with communities. Lauren has worked with Melbourne City Mission, launching Frontyard, its integrated service model and emergency accommodation for young people experiencing homelessness. The Australian first model, developed from international leading research, was announced as part of a media doorstop which included the Minister of Planning and Housing and the Lord Mayor and resulted in quality coverage across metro TV, print news and radio. Lauren holds a Bachelor of Communications (Public Relations) with Distinction from RMIT.

Courses presented by Lauren Everett

Using case studies to drive media coverage

Utilising a case study for your media relations activity puts a human face to a story. It can be a powerful tool to help you drive home your message t...