Course content
Media interviews can be one of the most effective ways not-for-profits get their messages out. So it’s vital you know how to carry them off effectively.
In this course, we'll take you through some of the key points about performing well in media interviews. We’ll look at understanding them and how they work; confidence, control and messages; knowing your ABCs; delivering messages, answering the hard questions and tips and tricks to ensure success.
In this course, we'll take you through some of the key points about performing well in media interviews. We’ll look at understanding them and how they work; confidence, control and messages; knowing your ABCs; delivering messages, answering the hard questions and tips and tricks to ensure success.
Hi, welcome to Lumin.
Media interviews can be one of the most effective ways not-for-profits get their message out. So it’s vital you know how to carry them off effectively. It's not just about being relaxed when you answer questions, it’s about being tuned in to use the opportunity to deliver your organisation’s messages to a wider audience.
I’m Stefan and I am an Account Director at Think HQ. Before that I worked as a print journalist for 12 years, and I’ve also been a media manager with the Victorian government, so I’ve seen the interview process from both sides.
In this course, I’ll be taking you through some of the key points about performing well in media interviews. We’ll look at understanding them and how they work; confidence, control and messages; knowing your ABCs; delivering your messages, answering the hard questions and finally, some tips and tricks to ensure you succeed.
To the uninitiated, the way the media works can be confusing, even chaotic…people are always working under pressure because it’s a deadline-driven industry. When cameras, microphones and audio recorders are rolling and people are scribbling on their notepads, it can all be a bit overwhelming – even terrifying – no matter how much an interviewer may try to reassure you.
But it’s such an important way to get your message out to a wide audience. In some circumstances it is the best possible way to get your message out. Looking at big example, if your organisation mobilises when a natural disaster, crisis or other major incident occurs, media interviews are a very powerful way to communicate the key messages about you being there, doing what you do best and responding to large-scale disaster relief.
Looking locally – if your organisation provides women’s refuge accommodation and the local newspaper covers homelessness in the neighbourhood, then you’re presented with a perfect opportunity to use media interviews to spread your organisation’s message.
Whatever the size and scope of an interview, you want the media so you can reach a larger audience, and the media wants you because you can give them a good story that’s relevant to their audience.
Next lesson, we’ll be looking at confidence, control and messages.
Media interviews can be one of the most effective ways not-for-profits get their message out. So it’s vital you know how to carry them off effectively. It's not just about being relaxed when you answer questions, it’s about being tuned in to use the opportunity to deliver your organisation’s messages to a wider audience.
I’m Stefan and I am an Account Director at Think HQ. Before that I worked as a print journalist for 12 years, and I’ve also been a media manager with the Victorian government, so I’ve seen the interview process from both sides.
In this course, I’ll be taking you through some of the key points about performing well in media interviews. We’ll look at understanding them and how they work; confidence, control and messages; knowing your ABCs; delivering your messages, answering the hard questions and finally, some tips and tricks to ensure you succeed.
To the uninitiated, the way the media works can be confusing, even chaotic…people are always working under pressure because it’s a deadline-driven industry. When cameras, microphones and audio recorders are rolling and people are scribbling on their notepads, it can all be a bit overwhelming – even terrifying – no matter how much an interviewer may try to reassure you.
But it’s such an important way to get your message out to a wide audience. In some circumstances it is the best possible way to get your message out. Looking at big example, if your organisation mobilises when a natural disaster, crisis or other major incident occurs, media interviews are a very powerful way to communicate the key messages about you being there, doing what you do best and responding to large-scale disaster relief.
Looking locally – if your organisation provides women’s refuge accommodation and the local newspaper covers homelessness in the neighbourhood, then you’re presented with a perfect opportunity to use media interviews to spread your organisation’s message.
Whatever the size and scope of an interview, you want the media so you can reach a larger audience, and the media wants you because you can give them a good story that’s relevant to their audience.
Next lesson, we’ll be looking at confidence, control and messages.
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About the instructor
Stefan Delatovic
Stefan is an accomplished communicator specialising in media, crisis messaging and strategy. With 18 years’ experience, his passion is for using stories and ideas to shape communities and empower them. His origins as a journalist in a regional community give him a deep understanding of how people digest information, interact with complicated ideas, and the role communication plays in their lives. Working from strategic planning right through to time-critical reactive messaging, he has successfully coordinated emergency management communication functions that provide cohesive advice and action.