Course content
Crises come in all shapes and sizes. Some are potentially disastrous, others a mere irritation in the overall scheme of things. However severe or otherwise a potential crisis may be, you must be proactive wherever possible. The best way to manage a crisis is to avoid it. Strategies can be put in place long before a crisis actually happens. It’s about anticipating what could go wrong. So, the best starting point is to think about possible scenarios. This course explore what could happen and how you can handle it if it does happen. We look at the best and worst-case scenarios.
Hi, I’m Elen and welcome to Lumin.
Ever thought about what could go wrong for your organisation? I mean really wrong – where your time is totally absorbed by managing the fallout and steering the flow of crisis communications?
If you’ve never thought about it – you need to change that now.
With a background in Public Relations, over the past six years, I have accumulated extensive communications experience on both a local and global level. Throughout my career, I have developed a passion for supporting companies through crisis and I would like to utilise my skills to equip organisations with a social purpose with the tools needed to execute a seamless crisis response, should the scenario arise.
Crises come in all shapes and sizes. Some are potentially disastrous, others a mere irritation in the overall scheme of things.
However severe or otherwise a potential crisis may be, you must be proactive wherever possible. The best way to manage a crisis is to avoid it. Strategies can be put in place long before a crisis actually happens. It’s about anticipating what could go wrong.
So the best starting point is to think about possible scenarios; examine hypotheticals. Could illness or injury occur – or worse? What things could plunge you into crisis control mode? Consider best and worst-case scenarios here.
There are plenty of examples online – research them. Brainstorm and consult others in your organisation and speak with those in the industry who’ve been through it. Learn as much as you can about being prepared.
They can include things like negative of offence comments on your organisation social media, a fight between parents at the local football match, through to very serious issues of fraud, theft and much worse.
From your list, you’ll need to think about how you would respond, you want to think about the type of statements you would make and the type of response, draft holding statements for each.
A holding statement is an immediate and proactive response when a crisis occurs. Holding statements are designed for quick deployment to all relevant media channels and other outlets.
Hit the web browser, you’ll find loads of examples and templates online.
So, start exploring and find examples online, this is one area where you don’t wait for things to go wrong, anticipate them and prepare.
Next, we’ll look at people.
Ever thought about what could go wrong for your organisation? I mean really wrong – where your time is totally absorbed by managing the fallout and steering the flow of crisis communications?
If you’ve never thought about it – you need to change that now.
With a background in Public Relations, over the past six years, I have accumulated extensive communications experience on both a local and global level. Throughout my career, I have developed a passion for supporting companies through crisis and I would like to utilise my skills to equip organisations with a social purpose with the tools needed to execute a seamless crisis response, should the scenario arise.
Crises come in all shapes and sizes. Some are potentially disastrous, others a mere irritation in the overall scheme of things.
However severe or otherwise a potential crisis may be, you must be proactive wherever possible. The best way to manage a crisis is to avoid it. Strategies can be put in place long before a crisis actually happens. It’s about anticipating what could go wrong.
So the best starting point is to think about possible scenarios; examine hypotheticals. Could illness or injury occur – or worse? What things could plunge you into crisis control mode? Consider best and worst-case scenarios here.
There are plenty of examples online – research them. Brainstorm and consult others in your organisation and speak with those in the industry who’ve been through it. Learn as much as you can about being prepared.
They can include things like negative of offence comments on your organisation social media, a fight between parents at the local football match, through to very serious issues of fraud, theft and much worse.
From your list, you’ll need to think about how you would respond, you want to think about the type of statements you would make and the type of response, draft holding statements for each.
A holding statement is an immediate and proactive response when a crisis occurs. Holding statements are designed for quick deployment to all relevant media channels and other outlets.
Hit the web browser, you’ll find loads of examples and templates online.
So, start exploring and find examples online, this is one area where you don’t wait for things to go wrong, anticipate them and prepare.
Next, we’ll look at people.
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About the instructor
Elen Clement
With a background in public relations, over the past six years Elen has accumulated extensive communications experience on both a local and global level. Throughout her career she has developed a passion for providing support to companies experiencing crisis situations. Elen utilises her skills to equip social purpose organisations with the tools needed to execute a seamless crisis response if the scenario arose.