Introduction to philanthropy

Remote video URL

Course content

Intermediate
March 04, 2018
2
mins
Average: 5 (8 votes)
In this course, we’ll help you understand the world of philanthropy and work through some important points about engaging and communicating with philanthropic organisations and individuals.

Many different types of philanthropy, and philanthropists, are out there. Structured entities take the form of trusts and foundations, including family, corporate, private and public foundations. A number of individuals and organisations also donate outside of these structures. Our focus in this course will be on structured philanthropy and high net-worth donors as opposed to smaller general public donations.
Hi and welcome to Lumin. How much money would you estimate comes from philanthropic giving each year in Australia? Tens, hundreds of millions? In fact its billions.

In this course I’ll help you understand the world of philanthropy and work through some important points about engaging and communicating with philanthropic organisations and individuals.

I’m Anna Spraggett and I’m an Account Director at Think HQ. I’ve been involved in the Myer Foundation for more than twenty years, including nine years on the Board and four as Vice-Chair. I now work closely with foundations to help them craft their communications strategies so they achieve their goals when giving to community organisations.

Alright, what is philanthropy and who is a philanthropist? For many, philanthropy is a bit of a mystery – the word is not well understood. It literally means love of mankind, and philanthropic giving has always been about helping others. Now often people assume philanthropy involves giving money, but philanthropists also help in other ways, like giving their time, skills, networks, skills and insights to support those in need.

Many different types of philanthropy, and philanthropists, are out there. Structured entities take the form of trusts and foundations, including family, corporate, private and public foundations. A number of individuals and organisations also donate outside of these structures.

Our focus will be on structured philanthropy and high net-worth donors as opposed to smaller general public donations. You’d be well aware of how important philanthropy is to the not-for-profit sector. Put bluntly, without philanthropic support, plenty of organisations wouldn’t exist.

So how you communicate with philanthropists matters – a lot. You can’t draw hard and fast rules that work every time, but all successful appeals to philanthropic donors have at least one thing in common. They stem from an understanding of what matters to the donor and the ability to present your organisation as one that shares, reflects and responds to that.

Next lesson we’ll see how alignment is everything.
Document

About the instructor

Anna Spraggett

Anna is a relationship builder with a keen interest in supporting social causes that inspire communities to create positive change. With more than 16 years' experience in the philanthropic and not-for-profit sector, Anna has a strong knowledge of fundraising, philanthropy, and partnerships. Her areas of expertise include philanthropy, stakeholder engagement, event and project management, mentoring, campaign research and content development. Anna is a board member of The Cranlana Program, and previously held the role of Vice President of the Myer Foundation and The Butterfly Foundation.