Introduction

Remote video URL
Foundation
August 27, 2020
2
mins
Average: 5 (4 votes)
The ability to interview people well is a core skill for all communicators. When you master it, it unlocks the ability to capture the insights, human stories, and expert information that feeds the kind of marketing messages that connect with audiences.
But how do you get people to open up and share? And what do you do once they have?
In this course, we will take you through how to plan and conduct interviews that get results, by knowing what to ask, what to avoid, and how to put your subject at ease.
Hi, I’m Stefan Delatovic, and I’ve interviewed a lot of people.

In this course, I’m going to share the tips, tricks and techniques you can use to interview people well. It’s all about being prepared and building trust with your subject through setting and fulfilling clear expectations.

In my decade-plus career as a print journalist, I interviewed people from all walks of life to help them tell their story, or to understand their area of expertise. Sometimes, it was to hold them to account or confront them about something.

Being able to interview people well is a vital skill for communicators.
If you’re creating content, a good interview can prompt a subject to share their insights in succinct, surprising ways.
If you’re building strategies or research, it’s the quickest way to build understanding and networks.

A lot of people think of an interview as a confrontational exercise. The idea might conjure visions of a shonky tradesman running from a accusatory journalist on A Current Affair, or a politician being dramatically called out on live TV. For most of us, the only time we’re involved in an interview is when we’re applying for a job, which is rarely a relaxing experience, no matter which side of the table you’re on.

Luckily, I’m here to tell you these kinds of fraught conversations are the rare exception. A great interview is about building a rapport with your subject, so they feel comfortable to honestly answer your questions.

To interview is a specific skill, because while the good ones appear to be a good chat, they’re actually highly structured affairs. You can use that to dependably succeed.

I’ll walk you through the kind of questions you should ask and in what order, and when to tear the script up entirely. We’ll talk about active listening and empathy building, and how to adapt your interviewing depending on the product you’re looking to create.

So, thanks for joining me, and let’s crack on with the next lesson, where we’ll talk about setting expectations.

About the instructor

Stefan Delatovic

Stefan is an accomplished communicator specialising in media, crisis messaging and strategy. With 18 years’ experience, his passion is for using stories and ideas to shape communities and empower them. His origins as a journalist in a regional community give him a deep understanding of how people digest information, interact with complicated ideas, and the role communication plays in their lives. Working from strategic planning right through to time-critical reactive messaging, he has successfully coordinated emergency management communication functions that provide cohesive advice and action.