Course content
We live in a changing world, one that demands, and has, access to information like never before. So when government, philanthropic or corporate organisations fund community and social change organisations they need to know the impact their funding will have. That’s one of reasons you need a marketing strategy.
It’s critical to get senior management to lead the way, but sometimes it’s difficult to get them all on same page. This course will provide you with the advice and skills to win the hearts and minds of your organisation about the need for marketing. You’ll learn that smart and effective marketing often doesn’t require additional resources. It’s more about a change in mindset, the repurposing of existing resources, and the streamlining of internal processes.
We’ll show you some tips and tricks for getting your CEO and Board to pay attention and understand just how important marketing is for your organisation.
It’s critical to get senior management to lead the way, but sometimes it’s difficult to get them all on same page. This course will provide you with the advice and skills to win the hearts and minds of your organisation about the need for marketing. You’ll learn that smart and effective marketing often doesn’t require additional resources. It’s more about a change in mindset, the repurposing of existing resources, and the streamlining of internal processes.
We’ll show you some tips and tricks for getting your CEO and Board to pay attention and understand just how important marketing is for your organisation.
Hi, I’m Jen and welcome to Lumin. Just about all not-for-profit and community organisations face challenges managing all-too-limited resources. And as many would tell you, they simply can’t afford to devote resources to marketing…. And what they should be saying is they simply can’t afford not to.
For more than fifteen years I’ve helped some of Australia’s largest not for profits and government agencies develop marketing and communications strategies. I’m also the Founder and Managing Director of Think HQ, Australia’s largest communications agency solely working on projects that matter.
We live in a changing world, one that demands, and has, access to information like never before. So when government, philanthropic or corporate organisations fund not for profits, they need to know what impact that funding has. With ever-increasing scrutiny of funding relationships, quite simply, Australia’s community groups must clearly communicate who they are and how they make a difference. If they don’t, their funding relationships can suffer.
That’s one reason they need a marketing strategy. Here’s another – it’s critical those same messages reach the community at large…I’ll take you through a good example to illustrate why. The National Disability Insurance Scheme has revolutionised government funding by placing choices about which disability services are used, into the hands of users. That means providers now have to market themselves and their services, and work hard on attracting clients, and importantly, retaining them.
So marketing is vital, yet many service providers don’t do it, or don’t do it enough.
Often they can’t see the need or value….”it’s just gloss”, “what good will it really do?”, “we’ve got more important things to do.” We can turn these attitudes around. We have too.
Now, on to the aim of this course – to provide advice and skills to win the hearts and minds of your organisation, about the need for marketing. Earlier I mentioned how resources must be devoted to marketing. You’ll learn that smart and effective marketing often doesn’t require additional resources.
It’s more about a change in mindset, the repurposing of existing resources, and the streamlining of internal processes. Next, we’ll look at winning over the people at the top of your organisation – the CEO and or the board.
For more than fifteen years I’ve helped some of Australia’s largest not for profits and government agencies develop marketing and communications strategies. I’m also the Founder and Managing Director of Think HQ, Australia’s largest communications agency solely working on projects that matter.
We live in a changing world, one that demands, and has, access to information like never before. So when government, philanthropic or corporate organisations fund not for profits, they need to know what impact that funding has. With ever-increasing scrutiny of funding relationships, quite simply, Australia’s community groups must clearly communicate who they are and how they make a difference. If they don’t, their funding relationships can suffer.
That’s one reason they need a marketing strategy. Here’s another – it’s critical those same messages reach the community at large…I’ll take you through a good example to illustrate why. The National Disability Insurance Scheme has revolutionised government funding by placing choices about which disability services are used, into the hands of users. That means providers now have to market themselves and their services, and work hard on attracting clients, and importantly, retaining them.
So marketing is vital, yet many service providers don’t do it, or don’t do it enough.
Often they can’t see the need or value….”it’s just gloss”, “what good will it really do?”, “we’ve got more important things to do.” We can turn these attitudes around. We have too.
Now, on to the aim of this course – to provide advice and skills to win the hearts and minds of your organisation, about the need for marketing. Earlier I mentioned how resources must be devoted to marketing. You’ll learn that smart and effective marketing often doesn’t require additional resources.
It’s more about a change in mindset, the repurposing of existing resources, and the streamlining of internal processes. Next, we’ll look at winning over the people at the top of your organisation – the CEO and or the board.
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About the instructor
Jen Sharpe
Founder of Lumin and Think HQ, Jen is an experienced communications and social marketing strategist with a diverse background spanning corporate, policy, not for profit and entrepreneurial industries. Jen established Think HQ in 2010 because she wanted to lead a truly independent agency that stood firmly by its values through the work and projects it delivered, and over the last eight years, that vision has been realised. Overseeing all Think HQ projects, Jen has quickly grown an impressive catalogue of clients, ranging from Federal Government departments, major philanthropic organisations and not for profits of all sizes.