Defining the aims and objectives for your event

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January 20, 2020
Average: 5 (1 vote)
A successful event can be enormously valuable to your organisation or cause. Whether informal or formal, large or small, it can help to foster new partnerships, raise funds, and provides a great opportunity for networking. In this course, we’ll take you through the basics of running a successful event - we’ll help you set goals to keep you on track, teach you how to promote your event, how to drive attendance, event management on the day, and what to do to follow up.
Hi there and welcome to Lumin. My name is Lauren and I'll be taking you through how to run a successful community event.

Let's start by covering off the basics. An event is anything that resembles a planned, public or social occasion. Running an event allows you to create new partnerships, fundraise for a cause or drive awareness of your organisation's purpose. Events also provide a reason to network with like-minded individuals in your industry. Whatever your purpose, events can be formal or informal, in the form of conferences and seminars, networking breakfasts and lunches, formal dinners, activations, community fun runs, markets, or even an awareness day. When planning your event the first question you need to address is, what is the point of your event?

Are you fundraising, celebrating, raising awareness? Also, consider why you want people to attend, who you want to attend and, finally, how you plan to measure its success. This can be done by setting some well defined goals that allow you to plan for and manage a successful event while holding yourself accountable to a budget.

Here you can use the SMART formula, which ensures your objectives are specific, measurable, achievable, realistic and timely. An example of a well-defined goal sounds like this, 80% of event attendees will register and pay to attend my event at least one week prior to the event date.

This includes the measure that need to be reached and a specific time frame, which is deemed achievable for the event in question. By ticking these boxes, the objective will be an accurate measure as to whether the event was a success. But let's go back to the beginning. Stay tuned for our next lesson where we'll discuss what to consider when planning your event.

About the instructor

Lauren McMahon

With a background in project and event management, Lauren is a smart and strategic communicator with great attention to detail. At Think HQ, Lauren is focused on event management, research and campaign planning, and social media content development. Lauren is vital to the successful implementation of key projects, including the Organ and Tissue Authority and the Transport Accident Commission.

Prior to joining Think HQ, Lauren worked with The Barwon Health Foundation and Give Geelong, assisting with the planning and delivery of several community events including Gala Day, VECCI Charity Golf Day and Geelong RiverFest.