We spoke to the CEO of the Future Generation companies, Louise Walsh, about why organisations in the social change and community sectors should commit resources to marketing and communications. With strong experience in the not for profit, government and private sectors, Louise has unique insights into what organisations are doing well, and where they can improve. Louise is a former Philanthropy Australia CEO and solicitor at Allens. Her career has been spent in sport, arts and philanthropy. She is also a board member of St Vincent’s Curran Foundation and the City Recital Hall in Sydney.