Storytelling that shapes culture

Hunter Johnston is CEO of The Man Cave, a non-profit working with young men to make them feel comfortable and empowered to talk about what is going on with them. Their programs foster healthy masculinity, positive mental health, respectful relationships and gender equality. The Man Cave partnered with Lumin to create a suite of videos to bring the organisation's story to life, in a way that amplifies the value they bring in face-to-face sessions in schools. We talked to Hunter about the importance of storytelling in shaping culture and bringing supporters to your cause, as well as the experience of working with Lumin.